The Effect Of Quality Of Service On Customer Satisfaction At Arjuna Collection Shop

Abstract

The rapid development of business makes the world's competition business so fast. Thus encouraging business people to be smart in attracting consumer. One way that can be done is by implementing a strategy marketing through social media Instagram. Contemporary fashion to attract consumer interest. In doing marketing using social media instagram the features contained in instagram. One of the features used is a photo and video upload feature. This research raises the Marketing Strategy of the Clothing Store Through Instagram Social Media with the following objectives: (1) To know the strategy Marketing applied by the Tulungagung Style Fashion store through social media Instagram (2) To find out how the sales of Style Fashion using Instagram as a promotional medium. This research uses a qualitative approach with this type of research Case Study. The data used are primary data obtained from respondents in the field directly, by means of observation and interviews to the Tulungagung Style Fashion shop owner and the secondary data obtained by doing a literature study. The results of this study indicate that the store's marketing strategy Fashion through social media Instagram is very effective. Proven by more wide range of sales and increasing consumer. In addition, the sales proceeds shop also increased. It is proven by the difference in yearly sales results on Eid in 2022, the income will reach 500,000,000. In addition, the strategy is applied by Arjuna this store is in accordance with Sharia principles. always uphold ethics and morals in every business activity. In increasing consumer confidence, Fashion takes advantage of features what's on Instagram, one of which is uploading real photos according to the product contained in the store and by establishing close relationships with customers by means of a fast response to customer orders.